A complete step-by-step playbook for new bookkeepers — covering LLC setup, AI tools, quoting clients, sales, marketing, and client workflows. Everything you need, nothing you don't.
7
Modules
90
Day plan
20
AI prompts
$0
To start
Module 01
Launch your LLC
The legal and administrative foundation of your bookkeeping business. Get this right first — it protects you and makes everything else easier.
0 / 12
$50–500
Avg LLC filing fee
1–2 wks
Typical setup time
$0
EIN application cost
Day 1
When to start
Business formation
Complete these steps in order — each builds on the last.
1
Choose your business name
Your name should sound professional, be easy to spell, and ideally include "bookkeeping," "accounting," or "financial services." Check availability in your state's business registry before committing.
✦ AI tip: Ask Claude: "Generate 10 professional bookkeeping business name ideas for a solo practitioner in [YOUR CITY]. Include options with my name and without."
Brainstorm 10+ name options with AI
Check name availability on your state Secretary of State website
Search the name on Google and social media for conflicts
First
2
File your LLC with your state
File Articles of Organization with your state's Secretary of State office. Most states allow online filing in 15 minutes. Fees range from $50–$500 depending on your state.
✦ AI tip: Ask Claude: "Walk me through the LLC filing process step by step for [YOUR STATE]. What forms do I need, what are the fees, and what mistakes do first-time filers commonly make?"
File Articles of Organization at your state's SOS website
Pay the state filing fee
Receive and save your Certificate of Organization
Must do
3
Get your EIN (Employer Identification Number)
Apply for free on IRS.gov — takes 10 minutes and you get your EIN instantly. You need this to open a business bank account and file taxes. Never pay a third party for this.
Apply at IRS.gov/EIN (free, takes 10 minutes)
Save your EIN confirmation letter (CP 575)
Must do
4
Open a dedicated business bank account
This is non-negotiable as a bookkeeper — you must separate personal and business finances from day one. Relay, Mercury, or Lili are excellent free options built for small businesses.
Open a free business checking account (Relay, Mercury, or Lili)
Move all business income and expenses through this account only
Must do
5
Set up QuickBooks for your own business
You're a bookkeeper — your own books must be spotless. Set up QuickBooks for your business from day one and track all income and expenses. This also lets you demo the software from real experience when talking to clients.
Set up QuickBooks Online for your own business
Create your chart of accounts (use AI to generate one for a service business)
Complete the free QuickBooks ProAdvisor certification
High
6
Get professional liability (E&O) insurance
Errors & Omissions insurance protects you if a client claims your bookkeeping error caused them financial harm. Policies run $400–$1,200/year for solo bookkeepers. Next Insurance and Hiscox offer fast online quotes. Many clients will ask for proof of insurance before signing.
✦ Note: You do not need to purchase E&O insurance before you have your first client. Get your quotes ready now, but hold off on purchasing until you're actively working with a paying client.
Get quotes from Next Insurance and Hiscox
Purchase E&O policy when you land your first client
Save your certificate of insurance — clients will ask for this
Before client 1
State-specific note: Some states require bookkeepers to register as a tax preparer or obtain a specific license before offering tax-adjacent services. Use Claude to research your specific state's requirements before accepting clients.
Module 02
Your AI tool stack
The exact tools you need to run a modern bookkeeping practice.
Core AI assistants
Pick one as your primary AI assistant and use it daily. All three have a free tier — start there and upgrade to a paid plan as your workload grows. You do not need a paid account to get started.
Claude Pro ★ Recommended
Best reasoning and writing quality for bookkeeping tasks. Excellent at drafting client emails, analyzing data, writing SOPs, and following complex instructions. Strong on nuance and context.
Best for: Client comms, research, analysis, SOPs
Free tier available · Pro $20/mo
ChatGPT Plus
Great for data analysis using Code Interpreter. Paste a CSV of transactions and it can analyze, chart, and categorize. Large community with many bookkeeping-specific prompts available.
Best for: Data analysis, formulas, templates
Free tier available · Plus $20/mo
Gemini (Google)
Native integration with Google Workspace — works directly inside Google Sheets, Gmail, and Drive. Best if you run your practice on Google tools.
Best for: Google Workspace users
Free tier available · Advanced $20/mo
Accounting software
At SAHB, we recommend focusing on QuickBooks Online. It's the industry standard — master it first and you'll be equipped for the vast majority of clients you'll ever work with.
QuickBooks Online ★ The Standard
The most widely used bookkeeping software for small businesses. Built-in AI categorization, automatic bank feeds, and a robust reporting suite. The free QuickBooks ProAdvisor certification adds instant credibility and unlocks discounted client subscriptions through your accountant portal.
Best for: All small business clients · Complete your ProAdvisor cert before your first client call
From $30/mo (client pays) · ProAdvisor cert is free
Practice management
Run your bookkeeping business professionally from day one.
Double ★ Recommended
Purpose-built practice management for bookkeepers. Manage clients, tasks, workflows, and deadlines in one place — designed specifically for how bookkeeping businesses operate. Replaces the patchwork of spreadsheets most bookkeepers start with.
Best for: Client management, workflow tracking, task organization
Purpose-built for bookkeepers
Google Workspace
Gmail, Drive, Docs, and Sheets as your business backbone. Share reports, store client documents securely, collaborate in real time, and keep all your SOPs and templates organized in one place. Professional email address included.
Best for: Email, file storage, document sharing, SOPs
From $6/mo per user
Calendly + Loom
Calendly eliminates scheduling back-and-forth. Loom lets you record short video summaries to send clients instead of long emails — a simple touch clients consistently rave about.
Best for: Scheduling, async client communication
Free tier available
Client proposals & contracts
Look professional from the very first email.
Anchor ★ Recommended
Built specifically for bookkeepers and accounting professionals. Send proposals, collect e-signed contracts, and automate recurring invoice collection — all in one platform. Eliminates the most common reason bookkeepers don't get paid on time: inconsistent billing systems.
Best for: Proposals, contracts, automated recurring billing
Free to start · paid plans available
HelloSign / DocuSign
E-signature for engagement letters and contracts. HelloSign (Dropbox Sign) offers 3 free documents/month — plenty to get started. Clients expect digital signing, and it creates a paper trail you'll be grateful for.
Best for: Contract e-signatures
Free tier available
Canva Pro
Create professional proposals, service one-pagers, social media graphics, and client-facing reports. Canva AI can generate copy and design layouts. Looks like you hired a designer — without the cost.
Best for: Marketing materials, proposals, graphics
Free tier available
Security rule: Never paste real client names, SSNs, EINs, or account numbers into any AI tool. Always anonymize first. Paid plans (Claude Pro, ChatGPT Plus) do not use your conversations to train their models.
Module 03
Quoting your clients
How to price your services confidently from day one — using a straightforward quoting framework based on real business revenue.
How to use this quoting guide
We don't recommend locking yourself into rigid package tiers. Every client is different, and pricing should reflect the actual work involved. Use this chart as a starting point based on the client's average annual revenue, then adjust based on transaction volume and complexity. The goal is to price the monthly service so you're earning approximately $100/hour for the work required.
Revenue-based starting rates
Start here. Find the client's annual revenue band, then factor in whether they have a normal or high volume of accounts and transactions. Real estate and construction businesses carry an additional premium due to complexity.
⚠ Real estate & construction: always move to the next rate up
Normal volume
Excessive volume
Annual revenue
$0 – $200K
VolumeNormal
Monthly rate
$297
/month
VolumeExcessive
Monthly rate
$497
/month
Annual revenue
$200K – $800K
VolumeNormal
Monthly rate
$497
/month
VolumeExcessive
Monthly rate
$697
/month
Annual revenue
$800K – $2M
VolumeNormal
Monthly rate
$697
/month
VolumeExcessive
Monthly rate
$997
/month
Annual revenue
$2M+
VolumeNormal
Monthly rate
$997
/month
VolumeExcessive
Monthly rate
$1,497
/month
What counts as normal vs. excessive volume?
Use these thresholds to determine which rate applies. When in doubt, always review a real month of statements before finalizing a quote.
Revenue tier
Normal volume
Excessive volume
$0 – $200K
2–3 bank/CC accounts & <100 transactions/month
Exceeds either threshold → use $497 rate
$200K – $800K
Up to 4 bank/CC accounts & <250 transactions/month
Exceeds either threshold → use $697 rate
$800K – $2M
Up to 5 bank/CC accounts & <300 transactions/month
Exceeds either threshold → use $997 rate
$2M+
Up to 6 bank/CC accounts & <400 transactions/month
Exceeds either threshold → use $1,497 rate
Quoting catch-up work
If a client's books are behind, catch-up work is quoted separately from the ongoing monthly rate. Here's the formula.
🧮
Catch-up formula
Multiply the number of months behind by the client's applicable monthly rate. That's your catch-up quote.
Example: Client is 6 months behind, rate is $497/month → catch-up quote = $2,982.
🎁
Bundle discount (15% off)
When a client signs up for ongoing monthly service at the same time as catch-up work, offer a 15% discount on the catch-up total as an incentive to commit.
Example: $2,982 catch-up × 0.85 = $2,535 bundled.
Important: Always complete catch-up work before starting the recurring monthly engagement. Quote it as a one-time project, collect payment upfront or in two installments, and get it in writing via Anchor.
Quoting principles
The rules that separate confident bookkeepers from underearning ones.
📦
Price for recurring monthly service
Monthly retainers create predictable income for you and predictable costs for clients. We don't recommend hourly billing — but your monthly rate should reflect approximately $100/hour for the actual work involved. Use this as your benchmark, not a ceiling.
🔍
Always do an intake assessment
Before quoting any rate, ask: How many accounts? How many transactions per month? Are books current or behind? Industry? Revenue? Things are often more complicated than they appear at intake — use this chart as a starting point, not a final answer.
📋
Catch-up work is separate
If a client is behind on their books, catch-up work is quoted separately from the ongoing monthly rate. Estimate the time required, price at $75–$150/hr equivalent, and complete it before starting the recurring engagement.
📅
Do a yearly time audit
Each year, audit the actual time you're spending on each client. Some clients turn out to be far more work than the intake suggested. If actual hours have crept up and you're no longer near your $100/hr benchmark, it's time to have a rate conversation.
Remember: This chart is a starting point — not a rigid structure. Your goal is to price in a way that reflects real value and keeps you at or above $100/hour for the work required. As you gain experience, your judgment will sharpen and your pricing confidence will grow.
Module 04
Sales & marketing
How to find your first clients, build your reputation, and grow — with AI doing the heavy lifting.
Where your first clients come from
90% of beginning bookkeepers' first clients come from one of these six sources. Start with all of them simultaneously.
👥
Warm network outreach
Tell everyone you know — friends, family, former colleagues. "I just launched a bookkeeping business and I'm taking on my first clients" is all you need to say. Most first clients come from people who already know you.
✦ Use AI to draft your personal announcement email and LinkedIn post.
💼
LinkedIn outreach
Connect with small business owners and entrepreneurs in your area. Send warm, non-salesy messages. Comment genuinely on posts. Post weekly about bookkeeping tips to build visibility.
✦ Use AI to write your LinkedIn profile, connection messages, and weekly posts.
🤝
CPA & tax preparer referrals
CPAs don't want to do bookkeeping — they want to do tax work. Introduce yourself to 10 local CPAs as someone they can refer small business clients to. This is one of the most reliable long-term pipelines.
✦ Use AI to draft your CPA introduction email and referral pitch.
🏘️
Local Facebook groups
Join local small business and entrepreneur Facebook groups. Answer questions, provide value, and let people see your expertise. When someone posts "does anyone know a good bookkeeper?" — you're already known.
✦ Use AI to write helpful, non-salesy responses to common bookkeeping questions.
⭐
Google Business Profile
Create a free Google Business Profile for your LLC. When local businesses search "bookkeeper near me," you show up. Fill out every field, add photos, and collect reviews from your first clients.
✦ Use AI to write your Google Business Profile description and service listings.
🎯
Niche down by industry
Specializing in one industry lets you charge more, get referrals within that niche, and become the obvious expert. Pick one vertical and own it.
✦ Ask AI: "What are the bookkeeping nuances I should know for [INDUSTRY] businesses?"
Your discovery call process
A great discovery call doesn't end with a quote — it ends with a scheduled follow-up. This two-call process lets you review the books first so your quote is accurate and confident.
1
Open with curiosity (5 min)
Start with: "Tell me about your business — what do you do, how long have you been at it, and what's going well?" Listen more than you talk. Take notes.
2
Uncover the pain (10 min)
Ask: "What's your biggest frustration with your books right now?" "How many hours a month do you spend on this?" "Has your accountant ever had to wait on you for numbers?" Let them describe the problem in their own words.
✦ AI tip: Ask Claude to generate 10 discovery call questions tailored to [INDUSTRY] business owners before the call.
3
Gather scope information (5 min)
Ask: "How many bank accounts and credit cards does the business have?" "Roughly how many transactions per month?" "Are you currently behind on your books — and if so, how many months?" "What's your annual revenue?" "What software are you currently using, if any?" You're gathering context, not quoting yet.
4
Request access or statements — before the call ends (5 min)
Before you hang up, ask for one of the following so you can do a real review: (a) view-only access to their QuickBooks account, or (b) a copy of one month of statements from all bank and credit card accounts. Explain why: "I want to take a look at the books before giving you a number — that way my quote reflects exactly what's there, not just an estimate."
✦ Key language: "I never quote without looking at the books first. It protects you from surprises and makes sure I'm giving you an accurate number."
5
Lock in the follow-up call before you hang up
Don't leave the call without a second call on the calendar. Say: "Let's schedule a 20-minute call for [specific day/time] — I'll have looked through everything by then and I'll walk you through what I found and what it would cost to work together." Open your Calendly and confirm the time right there on the call. Do not leave it as "I'll send you a link."
✦ Script: "What does [DAY] at [TIME] look like for you? I'll send you a calendar invite right now so we both have it locked in."
6
Review the books, then quote on the follow-up call
Before the follow-up call, review what they sent. Apply the quoting chart based on what you actually see — revenue, account count, transaction volume, and months behind. On the follow-up call, share your findings briefly and present your quote with confidence: a monthly rate, and a catch-up total if applicable (with the 15% bundle discount if they commit to ongoing service).
✦ AI tip: Use Claude to draft your follow-up email recap and Anchor proposal immediately after the follow-up call.
Marketing reality check: You don't need a perfect website to get your first clients. A polished LinkedIn profile, a Google Business listing, and warm outreach to 50 people in your network will get you further faster than a $3,000 website.
Module 05
Prompt library
24 ready-to-use AI prompts for every task in your bookkeeping business. Copy, fill in the brackets, and paste into Claude or ChatGPT.
Business name generator
Business setup
Run before checking state availability.
Generate 15 professional bookkeeping business name ideas for a solo practitioner in [CITY, STATE]. My name is [YOUR NAME] and I want to specialize in [INDUSTRY or "general small businesses"]. Include: 5 options using my name, 5 descriptive names, 5 creative/brandable options. Rate each on memorability and professionalism.
State LLC requirements research
Business setup
Verify with your state's official website — use AI as a starting point only.
Walk me through the complete process to form an LLC in [YOUR STATE] as a bookkeeping services company. Include: (1) required forms and where to file, (2) current filing fees, (3) registered agent requirements, (4) annual report requirements, (5) any bookkeeper-specific licenses required in this state, (6) common mistakes first-time filers make.
Chart of accounts for a service business
Business setup
Use this to set up your own books when you launch.
Create a complete chart of accounts for a solo bookkeeping services LLC in QuickBooks Online format. Include standard account numbers (1000s assets, 2000s liabilities, 3000s equity, 4000s revenue, 5000s+ expenses). For each account include: account number, name, type, and a one-sentence description. Include accounts for: software subscriptions, professional development, home office, mileage, professional liability insurance, and subcontractor costs.
Discovery call question bank
Client comms
Customize by industry before each discovery call.
Create a discovery call script and question bank for a bookkeeper meeting with a potential [INDUSTRY] client for the first time. Include questions in 4 categories: (1) business background, (2) current bookkeeping situation and pain points, (3) scoping/quoting questions (revenue, transaction volume, accounts, currency of books), (4) closing and next steps. Include transition phrases between sections.
Follow-up quote summary email
Client comms
Send within 24 hours of your discovery call.
Write a professional follow-up email to a potential bookkeeping client after a discovery call. Client type: [INDUSTRY]. Their situation: [DESCRIBE — e.g. "books 3 months behind, 2 bank accounts, ~60 transactions/month, $400K annual revenue"]. Monthly rate I'm quoting: $[AMOUNT]/month. Include: a brief recap of what they shared, what I'll do for them, the monthly investment, and a clear next step (link to Anchor proposal). Tone: warm, confident, plain language. Max 300 words. Include subject line.
Welcome email for new client
Client comms
Send the day they sign their engagement letter.
Write a warm, professional welcome email to a new bookkeeping client who just signed their engagement letter. Services starting: [DATE]. Software: QuickBooks Online. Their next 3 action items: [LIST]. Include: genuine excitement to work together, what the first 30 days look like, what they can expect from me, and how to reach me. Max 220 words. Include subject line.
Monthly financial summary email
Client comms
Send alongside your monthly report.
Write a monthly financial summary email to a small business owner with no financial background. Month: [MONTH]. Revenue $[X], Expenses $[X], Net profit $[X] (vs $[X] last month). Notable items: [LIST 1–3]. One thing to pay attention to: [FLAG]. Tone: professional, friendly, plain English — no jargon. Include one actionable suggestion. Max 180 words. Include subject line.
Invoice reminder (overdue)
Client comms
Warm first notice; firmer second.
Write a [first / second] invoice reminder email. Invoice #[NUMBER] for $[AMOUNT] was due [DATE] and is now [X days] overdue. [First: warm, assume oversight. / Second: firmer, mention late fee per our agreement.] Include a direct CTA and my payment link. Max 100 words. Include subject line.
Transaction categorization
Bookkeeping
Always anonymize client data first. Review every output before posting.
Categorize these business transactions into the following chart of accounts: [LIST YOUR COA]. For each transaction output: Date | Description | Amount | Category | Confidence (High/Medium/Low). Flag any item as "REVIEW NEEDED" if unsure — do not guess. Do not add categories not in my list. Transactions: [PASTE ANONYMIZED DATA]
P&L narrative for client
Bookkeeping
Attach to your monthly report.
Write a 3–4 sentence plain-English P&L summary for a small business owner with no financial background. [MONTH] figures: Revenue $[X], Cost of Goods $[X], Gross Profit $[X], Operating Expenses $[X], Net Income $[X] (vs $[X] last month). Highlight the single most important takeaway, one positive trend, and one area to watch. No jargon.
Catch-up bookkeeping scope assessment
Bookkeeping
Use during onboarding for clients with months of unrecorded transactions.
Help me create a catch-up bookkeeping project plan. Client situation: [MONTHS] behind. They have [X] bank accounts, [X] credit cards, ~[X] transactions/month, using QuickBooks Online. Known complications: [LIST]. Create: (1) project timeline with phases, (2) estimated hour range per phase, (3) documents needed from client before starting, (4) common complications to watch for at this scale.
Month-end close checklist (custom)
Bookkeeping
Generate a custom checklist for each client type.
Create a month-end close checklist for a [INDUSTRY TYPE] business using QuickBooks Online with [payroll yes/no] and [sales tax yes/no]. Format as a numbered checklist with: task name, estimated time, and a "done" column. Include bank reconciliation, AR review, AP review, payroll reconciliation (if applicable), sales tax (if applicable), and financial statement review. Add the most common error for each step.
LinkedIn profile optimizer
Marketing
Update before doing any outreach.
Rewrite my LinkedIn headline and About section for a new bookkeeping business owner targeting [NICHE] small businesses. My background: [DESCRIBE]. My ideal client: [DESCRIBE]. For the headline: give me 3 options under 120 characters. For the About section: 150-200 words, first-person, speaking directly to problems I solve for small business owners. Conversational and confident — not corporate.
Weekly LinkedIn post generator
Marketing
Batch-create 4 weeks of posts in one session.
Write 4 LinkedIn posts for a bookkeeper targeting small business owners in [NICHE/LOCATION]. Each post: 150-200 words, educational not salesy, ending with a question to drive engagement. Topics: (1) a common bookkeeping mistake and how to fix it, (2) why separating business and personal finances matters, (3) what small business owners should know about cash flow, (4) how to prepare for tax season year-round. Include a one-line hook at the start of each.
CPA referral outreach email
Marketing
Send to 10 local CPAs — one of your highest-leverage early marketing activities.
Write a warm introduction email from a new bookkeeper to a local CPA firm proposing a referral partnership. I handle bookkeeping so they can focus on tax and advisory work. Include: who I am, the value I provide to their small business clients, that I'm not a competitor (I don't do taxes), how referrals would work, and a low-pressure CTA. Tone: peer-to-peer, professional, concise. Max 150 words. Include subject line.
Instagram / Facebook post batch
Marketing
Create a month of social content in one session. Mix educational, relatable, and soft-promotional posts.
Write 8 social media posts for a bookkeeper targeting small business owners. Mix of formats: 2 educational tips, 2 myth-busting posts, 2 relatable "business owner struggle" posts that lead into bookkeeping solutions, and 2 soft-promotional posts about working with me. Each post: 3–5 sentences, conversational tone, ends with a question or CTA. Include a relevant emoji at the start of each. Niche: [INDUSTRY or "general small business owners"]. Do NOT make them sound like ads.
Facebook group value post
Marketing
For local small business or entrepreneur Facebook groups. Leads with value — never pitches directly.
Write a Facebook group post for a bookkeeper sharing genuinely helpful advice in a local small business owner group. Topic: [e.g. "what to do if your books are behind" / "the difference between cash and accrual accounting" / "how to prep for tax season"]. Tone: neighborly, helpful, no jargon, not salesy. Should feel like advice from a knowledgeable friend. End with an open question to invite replies. 100–150 words. Do NOT mention my services directly — just provide value and let my expertise speak for itself.
Facebook group soft introduction post
Marketing
Use when joining a new group for the first time. Introduces you without coming across as spam.
Write a warm, non-salesy introduction post for a bookkeeper joining a local small business Facebook group for the first time. Include: who I am, what I do in plain language, who I typically help, one sentence about my approach, and an invitation to connect or ask questions. Tone: friendly, human, zero corporate-speak. Should feel like a real person introducing themselves at a networking event — not a sales pitch. My name: [NAME]. My location: [CITY]. My focus: [NICHE or "small businesses of all types"]. Max 120 words.
Reply to a Facebook group question
Marketing
When someone in a group asks a bookkeeping-related question — answer helpfully and let visibility do the work.
Someone in a Facebook small business group asked: "[PASTE THEIR QUESTION]". Write a helpful, knowledgeable reply from a bookkeeper's perspective. Give a real, useful answer — not vague advice. Tone: warm, conversational, expert without being condescending. 3–5 sentences. End with one natural follow-up question or offer to help further. Do NOT pitch my services directly — just be genuinely useful.
Story-based social post (before & after)
Marketing
Story posts outperform tips. Use a real or composite client scenario (anonymized) to illustrate your value.
Write a before-and-after story post for social media from a bookkeeper's perspective. The story should illustrate the transformation a client experienced after getting their books in order. Before: [DESCRIBE the messy situation — e.g. "6 months behind, no idea if they were profitable, dreading tax season"]. After: [DESCRIBE the outcome — e.g. "clean books, knew exactly where they stood, filed taxes on time"]. Tone: genuine, relatable, brief. 4–6 sentences. No client names. End with a question or soft CTA. Format for both LinkedIn and Instagram.
Engagement letter outline
Admin & SOPs
Have an attorney review once — then reuse the template for every client.
Create an engagement letter outline for a bookkeeping services agreement between my solo bookkeeping LLC and a client. Include key sections with 3-4 bullet points each: scope of services, client responsibilities, fees and payment terms, data security and confidentiality, limitation of liability, and termination clause. I will have an attorney finalize legal language — provide the structure and key points specific to bookkeeping engagements.
SOP from rough notes
Admin & SOPs
Build an SOP library as you establish each workflow.
Turn these rough notes into a clean step-by-step SOP for [TASK NAME]. Format: Purpose (1 sentence) → Who does it → Frequency → Required tools/logins → Numbered steps (each starting with an action verb, detailed enough for a new hire) → Common errors to watch for → Related SOPs. My rough notes: [PASTE YOUR NOTES]
Annual client time audit
Admin & SOPs
Run this review once a year for every active client.
Help me conduct an annual time audit for my bookkeeping clients. For each client I'll provide: their current monthly rate, estimated hours spent per month now vs. at intake, and any scope changes since we started. Based on this, help me: (1) calculate my effective hourly rate per client, (2) identify clients where scope has grown beyond original pricing, (3) draft a professional rate adjustment email for any client below my $100/hr target. Client data: [PASTE]
Client offboarding checklist
Admin & SOPs
Use when a client relationship ends.
Create a client offboarding checklist for a bookkeeping practice. Include steps for: completing outstanding work, exporting and delivering all financial data and reports from QuickBooks Online, revoking software access, final invoice and payment confirmation, a professional transition email, updating internal records, and storing client files per retention requirements. Format as a numbered checklist. Note the recommended file retention period for bookkeeping records.
Module 06
Client workflows
The exact systems to onboard, serve, and retain clients professionally from day one.
Client onboarding system
Build this system once — reuse it for every client.
1
Send engagement letter + first invoice via Anchor
Use Anchor to send the proposal, collect e-signature on the engagement letter, and process the first payment — all in one flow. Start work only after both are completed.
Engagement letter sent and signed via Anchor
First month's payment received
Always first
2
Send onboarding questionnaire
Collect everything you need in one form: all bank and credit card accounts, QuickBooks access, past statements, payroll provider, and sales tax status. Use Typeform or Google Forms.
✦ Use Claude to generate a custom onboarding questionnaire tailored to each client's industry.
3
Set up QuickBooks and connect bank feeds
Connect all accounts via bank feed. Set up the chart of accounts for the client's industry. Run a diagnostic — how far back do transactions need to go? Flag anything that needs catch-up work.
4
Complete first month-end close
Follow your month-end close checklist. Use AI to categorize unclear transactions. Reconcile all accounts. Generate P&L and balance sheet. Send a plain-English narrative + Loom walkthrough to the client.
5
Schedule recurring monthly reviews
Set up a monthly 20-minute call via Calendly. These calls are where you deliver value, build trust, and discover opportunities to expand scope. Never skip them.
AI-powered monthly workflow
The four-week sequence to complete every client's monthly bookkeeping efficiently.
📥
Week 1: Gather & categorize
Download bank and credit card statements. Remind client to submit receipts. Use AI to categorize uncategorized transactions in QuickBooks. Flag anything needing client clarification.
AI-assisted2–4 hrs/client
⚖️
Week 2: Reconcile & review
Reconcile all bank and credit card accounts in QuickBooks. Review AR aging — flag anything over 30 days. Review AP — any unpaid bills? Catch duplicates or missing transactions.
Manual review1–2 hrs/client
📊
Week 3: Report & narrate
Generate P&L and balance sheet from QuickBooks. Use AI to write the plain-English narrative. Record a 2-minute Loom walkthrough. Send with your AI-drafted monthly summary email.
AI-assisted45 min/client
📞
Week 4: Monthly review call
20-minute call to walk through the numbers. Ask about upcoming expenses. Send follow-up items by email. Anchor auto-sends next month's invoice.
Relationship building20 min/client
Time benchmarks: Budget 4–6 hours/month per client early on. With AI workflows, this drops to 2–3 hours. At $497/month that's $83–$124/hour effective rate — right in your target range.
Module 07
Your 90-day launch plan
A week-by-week roadmap from starting with nothing to landing your first paying client.
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1
Form your LLC and get your EIN
Do this first — you can't open a business bank account or sign client contracts without it.
File Articles of Organization with your state Secretary of State
Apply for free EIN at IRS.gov
Open free business bank account (Relay or Mercury)
2
Get your tools in place
Subscribe to your AI assistant and get your core tools set up before you start outreach.
Start with Claude or ChatGPT free tier
Set up your free QuickBooks QBOA account
Set up Google Workspace and Double for client/task management
3
Build your foundational documents
Use AI to create these once and reuse for every client.
Draft engagement letter template (AI prompt → attorney review)
Set up Anchor account for proposals, contracts, and billing
Create client onboarding questionnaire (use AI prompt)
Get E&O insurance quotes ready (purchase when you land client 1)
4
Build your online presence
You don't need a website for your first client — but you do need a polished LinkedIn profile and a Google Business listing.
Rewrite LinkedIn headline and About section (use AI prompt)
Create Google Business Profile for your LLC
Set up Calendly for discovery call scheduling
5
Announce your launch
Tell everyone you know. Goal this week: 50 personal reach-outs to warm contacts.
Send launch announcement to your personal email list (AI-drafted)
Post launch announcement on LinkedIn
Send personal messages to 50 people in your warm network
6
Start CPA referral outreach
Identify 10 local CPA firms and send the referral partnership email. Even one CPA relationship can fill your client roster.
Identify 10 local CPA firms on Google Maps
Send CPA introduction email to all 10 (use AI prompt)
Join 3 local small business Facebook groups and introduce yourself
7
Book and run discovery calls
Goal this month: 5 discovery calls. Use your quoting chart after each one and send a follow-up via Anchor within 24 hours.
Book 5 discovery calls via Calendly
Run each call using your discovery call script
Send AI-drafted follow-up quotes via Anchor within 24 hours
8
Land your first client and onboard them flawlessly
A great first experience generates referrals and a testimonial you can use everywhere.
Get engagement letter signed and first invoice paid via Anchor
Complete full onboarding within 5 business days
Deliver first month-end report with AI-written narrative and Loom video
Purchase E&O insurance now that you have an active client
9
Build momentum — ask for referrals and reviews
After 60 days, ask: "Do you know any other business owners who might benefit from what we're doing together?"
Ask first client for a Google review after 60 days
Ask first client for referrals (use AI to draft the ask)
Publish your first weekly LinkedIn content post
Set a clear goal: 3 paying clients by day 90
Progress, not perfection: Your first client needs you to be responsive, organized, and honest — not perfect. AI handles the heavy lifting; you bring the relationship and the judgment.